How does Google remarketing work? What is remarketing? Google Ads remarketing is a form of online advertising that allows sites to show targeted ads to users who have already visited your site. Past visitors will see these ads while surfing the web, watching YouTube videos, or reading news sites, for example, keeping your brand in mind and drawing visitors back for more. Retargeting can dramatically increase conversion rates and ROI. This is because previous site visitors who are already familiar with your brand are much more likely to become customers or take other valuable actions on your site. Download this free, definitive toolkit for remarketing in Google Ads. How does Google remarketing work? To advertise on Google, all you need to do is add a Google remarketing code snippet, also known as a tag or pixel, to your website so that visitors can be added to your remarketing audiences via browser cookies. You can customize the code so that the different pages correspond to more defined categories. For example, let's say you operate an e-commerce business that sells kitchen supplies. You can create a "toaster" remarketing audience based on the people who visit the pages on your site where you sell toasters. That way, you can show these specific visitors highly targeted display ads that your toasters are marketing. You already know they are available for toasters, and now you can pick them up, perhaps with a special offer like "free shipping." Google Remarketing Content Display Network The Google Display Network reaches 92% of all Internet users. Google Ads to previous visitors to your site as they browse the large number of Google partner sites on the Google Display Network. Google recommends that when you start your first remarketing campaign, you start by targeting everyone who viewed your home page. Just remember, that will increase your Google remarketing costs as your ads are being retargeted to more people and you won't be able to create ads that are as targeted. By targeting more specifically, you can increase the relevance of your ads and lower your cost per click. Eventually, you can create different Google remarketing lists for super-targeted remarketing campaigns; For example, you can choose to show users who have already purchased different ads on your site than non-buyers (such as an offer of 30% off their second purchase). Google Remarketing Audiences Your remarketing audiences can be largely defined based on behavior and intent. Remarketing? The Advantages of Google Ad Retargeting Google Ad Retargeting is a powerful online marketing technique because it allows you to stay connected with your target audience, even after they leave your site. , you are gaining brand exposure and becoming more recognizable to your target audience, which builds trust and makes them more likely to buy from you. Remarketing ads have much higher click-through rates and conversion rates than typical display ads: Google Remarketing Conversion Rates Remarketing audiences have 2-3 times the ad CTRA they can see, previous site visitors They will click on your ads at a rate 2-3 times higher than that of new visitors. Also, the effectiveness of Google remarketing ads only increases with more impressions and ad fatigue is much lower compared to other screens. Ads: Google Remarketing Ad Fatigue You'll see even better conversion rates when you start combining remarketing campaigns with l targeting methods like demographic targeting and dynamic targeting of people with products they viewed on your site. However, keep in mind that users have the option to opt out of seeing your retargeting ads by adjusting their settings according to the AdChoices program. How much does Google remarketing cost? Google's remarketing costs will vary depending on how your campaigns fit into your overall online marketing strategy. However, overall, Google remarketing ads are some of the most profitable ad campaigns available to online advertisers.