"Validation Errors" in the context of Google Ads typically refer to issues that arise when there are problems with the information you've provided while creating or modifying your ads, campaigns, or settings. These errors occur when there's a discrepancy or problem with the data you've entered, and they prevent the changes from being accepted or implemented. Here are some common scenarios that might lead to validation errors:

  1. Missing Information: You may have left out required fields or important details when creating or updating your ads or campaigns.

  2. Incorrect Formats: The information entered may not adhere to the correct format or structure required by Google Ads. This could include things like date formats, URL formats, etc.

  3. Invalid Characters: If there are characters or symbols that are not allowed in certain fields, it can trigger validation errors.

  4. Inconsistent Data: There might be inconsistencies in the data you've entered, such as mismatched targeting settings or conflicting bid strategies.

  5. Ad Copy Length Limits: Your ad text, headlines, or descriptions may exceed the character limits allowed by Google Ads.

To address validation errors in Google Ads, carefully review the error messages provided. The error details should specify which field or aspect of your campaign has the issue. Correct the information according to the guidelines provided in the error message.

Here's how you can typically handle validation errors:

  1. Log in to your Google Ads account.
  2. Navigate to the specific campaign, ad group, or ad experiencing the validation error.
  3. Look for error messages or notifications that indicate the issue.
  4. Make the necessary corrections or updates as guided by the error message.

If you're having trouble resolving the validation errors, you may want to refer to the Google Ads Help Center or contact Google Ads support for assistance. As Google Ads features and policies may evolve, always check the latest documentation for the most up-to-date information on validation errors and their resolution.