Policy violations in Google Ads occur when your advertisements, keywords, or other elements of your campaign do not comply with the advertising policies set by Google. Google has strict guidelines to ensure that ads are safe, relevant, and appropriate for users. Common policy areas include:

  1. Prohibited Content: Certain types of content are not allowed, such as illegal products or services, misleading content, or content that promotes violence.

  2. Restricted Content: Some content is allowed under certain conditions, such as alcohol-related ads, healthcare-related ads, and political ads.

  3. Misrepresentation: Ads must provide accurate information and should not deceive users. This includes accurate representation of products or services, pricing, and business practices.

  4. User Safety: Google Ads policies prioritize user safety. Ads that can harm users or exploit sensitive information are not allowed.

  5. Restricted Targeting: Some targeting options have restrictions to prevent discriminatory practices or inappropriate targeting.

If your ads violate these policies, Google may disapprove them or suspend your account. To address policy violations in Google Ads:

  1. Review Policy Details: Understand the specific policies that your ads are violating. Google provides detailed information about its advertising policies in the Help Center.

  2. Identify Violating Elements: Determine which elements of your ads or campaign are causing the violation. This could include ad text, keywords, images, or landing page content.

  3. Make Corrections: Modify the violating elements to bring them into compliance with Google Ads policies. This might involve changing ad text, removing certain keywords, or adjusting targeting options.

  4. Request Review: After making corrections, you can request a review of your ads or account. Google will then reassess your campaign to ensure it complies with policies.

Always ensure that your ads and campaigns adhere to Google Ads policies to avoid disruptions and maintain a positive advertising experience. Regularly review policy updates, as Google may adjust its policies over time. If you have specific questions about a policy or need assistance, you can contact Google Ads support for guidance.